NIKE (M)
From inception to commercialization I imagined, co-designed, patterned, and created Nike’s first maternity line.
Leveraging over 150,000 body scans to understand the pregnant body and how it changes I created a collection of graded blocks and ultimatley a 4 piece collection.
Over 3 years of obsessing fit, material, design and construction details, Nike (M) was launched.
The collection sold out within the first week of its launch.
This line has since become an established category for Nike, redefining what it means to be active and involved in sports while pregnant.
THE RESEARCH.
One of the significant challenges was fitting an ever-changing body. It was crucial that we determine not only the base size but also the appropriate month to prototype in. Using a consistent fit throughout all stages of pregnancy was key in our process.
All the fabrics we used were rigorously tested to ensure they provided maximum recovery, enabling them to be worn post-pregnancy. These fabrics were designed to extend to the maximum at around month eight and then recover, catering to the changing needs during and after pregnancy.
Another important aspect was understanding and creating the grading. We had an opportunity to create a new Nike standard of grading specifically tailored for maternity wear.
THE DESIGN PROCESS. LISTENING TO THE ATHLETE.
PATTERNING/GRADING. OBSESSING THE FIT AND COMFORT.
THE 4 PIECE COLLECTION. NURSING BRA/TIGHT/COVER/TANK.
THE LAUNCH.
TOKYO
2020
The creative process and inspiration behind the design of the Tokyo 2020 Olympic uniforms was based on my idea to incorporate Langer Lines into the design.
Langer's lines, also known as skin tension lines, are lines on the body that indicate the direction of the skin's natural tension. They are formed by the underlying collagen fibers and muscle fibers in the dermis, which is the second layer of skin.
The team utilized this concept to inform the design of the Olympic uniforms. I began by cutting different shapes in the garment to follow the Langer or skin grainlines. Once the fabric grain line was aligned with the skin grain, I created the fit to follow these lines. This alignment allowed the garments to move with the skin and muscle lines as the body is in motion, providing a second-skin experience and leading to zero distraction.
Furthermore, we decided to change the design direction to be engineered fly knit, inspired by Langer's lines. Working closely with our computational designer, I fit both the men's and women's track and field uniforms, ensuring that we created the most form-fitting and second-skin-like Olympic uniforms to date.
RADICAL AIR
Nike’s breakthrough fabric technology that harnesses air to maximize natural cooling mechanism.
I meticulously translated our original design ideation into four bespoke garments within an accelerated timeline. This process involved obsessing over every detail of the garment, down to the stitches, as these are designed to be worn in the most extreme conditions.
One of the critical aspects of this project was testing the fit, given that the material has no stretch and the fit had to be perfect. The construction is fully bonded with minimal stitching to ensure optimal comfort. This detail is particularly important because some of our athletes experience chafing, and these ultramarathon runners can be on the trail for over 10 hours in various conditions.
The launch was a success as these garments met the high-performance standards required by our athletes.
PROJECT RUNWAY
WINNER
Nike Project Forward competition required us to design, pattern, and sew our projects using at least 75% Forward Fabric.
This design is a Pickleball-inspired jacket and skirt with features to enhance both performance and style.
The jacket is patterned with articulated sleeves for optimal swing and shoulder gussets for maximum mobility. The center front zipper is bonded for minimal visual disruption and the Forward Fabric was turned inside out for the sunrise chevron design detail.
One of the unique features of the jacket is the back pocket, which is perfectly sized to hold a pickleball paddle. Additionally, the skirt can be buckled or transformed into a pickleball bag to carry your paddle and balls.
The look was sent to Paris Fashion week and made a debut on athletes and influencers on social media.