NIKE (M)
From inception to commercialization I imagined, co-designed, patterned, and created Nike’s first maternity line.
Leveraging over 150,000 body scans to understand the pregnant body and how it changes I created a collection of graded blocks and ultimatley a 4 piece collection.
Over 3 years of obsessing fit, material, design and construction details, Nike (M) was launched.
The collection sold out within the first week of its launch.
This line has since become an established category for Nike, redefining what it means to be active and involved in sports while pregnant.
THE RESEARCH.
One of the significant challenges was fitting an ever-changing body. It was crucial that we determine not only the base size but also the appropriate month to prototype in. Using a consistent fit throughout all stages of pregnancy was key in our process.
All the fabrics we used were rigorously tested to ensure they provided maximum recovery, enabling them to be worn post-pregnancy. These fabrics were designed to extend to the maximum at around month eight and then recover, catering to the changing needs during and after pregnancy.
Another important aspect was understanding and creating the grading. We had an opportunity to create a new Nike standard of grading specifically tailored for maternity wear.