RADICAL AIR
Nike’s breakthrough fabric technology that harnesses air to maximize natural cooling mechanism.
I meticulously translated our original design ideation into four bespoke garments within an accelerated timeline. This process involved obsessing over every detail of the garment, down to the stitches, as these are designed to be worn in the most extreme conditions.
One of the critical aspects of this project was testing the fit, given that the material has no stretch and the fit had to be perfect. The construction is fully bonded with minimal stitching to ensure optimal comfort. This detail is particularly important because some of our athletes experience chafing, and these ultramarathon runners can be on the trail for over 10 hours in various conditions.
The launch was a success as these garments met the high-performance standards required by our athletes.